How's this for REALITY TV!

Donald to Carolyn: You're Fired! Thursday August 31 3:40 PM ET
By Gina Serpe

Carolyn Kepcher's business how-to book covered how to handle a difficult boss. Now it's time for a rewrite.

Donald Trump has turned on one of his own, giving the axe to his longtime boardroom sidekick and Apprentice costar amid a newspaper report that TV fame had gone to her head. "Mr. Trump wishes Carolyn the best," the real estate mogul's rep, Jim Dowd, told E! News, confirming the firing.

Kepcher had run two of Trump's golf courses and was a longtime fixture at the Trump Organization; more prominently, she had served as Trump's right-hand woman since NBC launched The Apprentice in 2004.

According to the New York Post, Kepcher was given the boot after Trump became frustrated by her outside projects.

"She became a prima donna," a presumably close, unnamed "insider" told the newspaper. "She was giving speeches for $25,000 and doing endorsements."

The 36-year-old mother of two, who oversaw the Trump National Golf Club in Briarcliff, New York, as well as a course in New Jersey, parlayed her Apprentice fame into a book deal. Carolyn 101: Business Lessons from The Apprentice's Straight Shooter became a bestseller, which led to the boardroom maven landing an agent at ICM and fielding offers for TV and book deals, along with speaking engagements and endorsements.

Kepcher's termination will have no affect on production of The Apprentice. She was not involved in the upcoming sixth season, which was set in Los Angeles and has finished shooting. Proving nepotism is alive and kicking, Trump earlier tapped daughter Ivanka to take over as the reality show's requisite female sidekick, with Donald Trump Jr. chosen to fill-in for the other longtime Apprentice lackey, George Ross.

The 78-year-old Ross, a corporate counsel for the Trump Organization, will sit out for several episodes this season to make way for the younger Donald. Unlike Kepcher, however, a Trump Organization executive told CNN that Ross is "very much a part of the company" and is not being pushed out.

Instead, the new season's location shift has been cited as the reason for Ross' diminished appearances. Because Ross is based on the East Coast, he and show producers decided it would not be optimal for him to relocate simply for the show.

The Apprentice's sixth season is set to air in January.